Changing times mean changing mindsets. Add in “pandemic” into the picture and surely, things have changed and that’s true for a Rental Business Website.
But not all change is bad. In fact, those who were smart enough learned to pivot and adapt to ride on these changes in lifestyle and found opportunities to finally expand their businesses. Ideas that have long been in incubation were finally realized.
It’s in this environment that the rental business has seen exponential growth. A lot of people have calibrated their values and perceptions on things, especially on luxurious items. Indeed, rental businesses have moved on: from renting out VHS tapes, CDs and costumes to bicycles and scooters, cars and motorbikes to chinaware, branded bags, silk ties and even artwork.
Let’s say then you have already decided to jump into this boom, and that you have studied well the products or services you will be renting out. The next question is: what next?
Well, the most critical element of any rental business these days is its website! A rental business today is very different from the rental business perhaps 10 years ago. Nowadays, websites and applications play an essential role in the success of rental businesses because they have the efficiency and power to monitor inventory, track items, synchronize customer profiles and even be the actual store.
If you’re still imagining a rental business that involves a brick-and-mortar store, think again.
This is because rental business websites aren’t only just to book/reserve the item or service. It also has the full potential of being your store itself, giving customers a view of what they can rent, what’s available and what’s not or when it’s due for them to return their borrowed goods. And yes, it’s also where they can pay.
It’s important then that your rental business website features elements and functions that match your market’s profile and the goods you are actually renting out. These elements include:
• User experience design and functionality
• Inventory management
• Digital marketing
• Payment channels
• Customer profiling, etc.
Because rental websites and applications demand a milieu of capabilities, it’s important you partner with a provider that can brainstorm, design, and work with you in bringing your aspired rental website into a reality. From frontend promotions, search engine optimization, and making sure your brand’s visible, to ensuring that your website looks the part and is responsive, your rental website partner needs to be collaborative and supportive every step of the way. The key in this undertaking, truly, is finding synergy to make all of these functions respond to the trends, needs, and demands of your clientele.