Have you noticed how life, in general, has changed immensely since social media was created? Indeed, for many, it has been a lifechanging influence that serves as a platform to document and share life’s milestones – both for mundane and epic moments. Whether it’s a good thing or a bad thing is an ethical discussion that we won’t undertake here. But it cannot be denied that because social media has changed people’s buying habits, it has also been a gamechanger for businesses across all industries.
As a business, it’s important that you are able to grasp what it means to have social media for your brands, and what it actually entails to manage them to get the results you desire.
What is social media management then?
Social media management is a set of tasks and processes to effectively utilize your various social channels. It needs to cover, likewise, the different phases of the customer experience journey, namely: discovery/awareness, sale, feedback and retention.
Concretely, these can include, but are not restricted to, the following: content planning, engagement (i.e. replying to private messages and comments), tracking performance, uploading materials and more.
Why does it matter?
As you can imagine, social media management is a way to flex and optimize your marketing resources. It is cheap (almost free actually), data-rich and results-driven. Through effective social media management, you can track and measure the effectiveness of your products and campaigns and this way, you can calibrate or intensify your promotions. If you are able to get the voice or feel of the customer, you can forecast with more precision and evaluate what you need to work on more.
It’s precisely because of the science and complexity of the social media management that we make ourselves truly at your disposal. RPAgency’s expertise and experience in this field gives us an advantageous, 360-view of what we can do for you and your company. Whether it’s creating content, curating with your marketing team the right channels and media to evaluating data and tracking the effectivity of your digital campaigns – we can do these for you and provide useful insight.
Know more about RPAgency’s social media management services at rpagency.co.