Changing times – in rapid speed – require changing behaviours and attitudes as well as approaches and ways to doing things. Similarly, as we live through the tumult of hyper-information and hyper-communication, we begin to take responsible actions in curating and selecting the kind of materials and content we consume online. One of the emerging trends in the internet these days is online learning. This new way of studying requires new kinds of websites that do not only host information but target cognitive capabilities and requirements. Allow us to break down below some of the ways how you can start your own course website, and the benefits it brings to its owners.
1 – Know your why
Why are you initiating this important project? In which field are you an expert at? Is the information you will be sharing useful, relevant and unique?
The first step in any project, especially with regard to learning, is knowing the reason for initiating it. Online learning requires expert knowledge, impeccable research and clear course matter.
The content that you will be posting will also not only depend on your expertise but your target audience. Who are the people who will be interested in consuming the information you will be sharing?
Basically, the first step is similar to any marketing proposal but remember these 3 Ps:
- Purpose – What is the motivation and objective of your online course?
- People – You and your students play a key role in clearly setting the objectives and expectations of your course website. The tool should not be created for people to adjust to it; it should have been designed for both instructor and students.
- Prepare – From outlining your course content, to researching for supplementary videos that talk about themes related to your material to creating original learning aids and more, these are all essential items that need to be ready before you actually create you course website.
2 – Create with intention
The 3 Ps above will help you know the focus of your course website. Designing the page with intention means that you already have a full picture in your mind, and that the next steps will need to be coherent to you objectives and material.
The creation of your website needs to express the following key characteristics of a good course website:
- Subject matter expertise
- User-friendliness and user experience
- Relevance of your content
- Enriching supplementary materials such as videos, photos, worksheets, etc.
3 – Utilizing your expertise
Your mastery of certain topics or subjects did not come at a free price. It entailed a lot of experience and most likely, tuition and money. It’s important that you are able to strategize effectively in order to leverage on your course website for revenue.
Likewise, if it is a course website for your organization, school or company, the content was also, probably, the product of years of funded research, investments and costs.
Your course website has the potential of both giving back to the community but also earning from it with minimal, standard rates. These rates are also meant to help you continue learning, and improving, the course content on your website.
There is a myriad of ways to earn from your quality content: subscription, rental, live tutorials, tiered materials, etc. Again, the course website you have in mind isn’t necessarily revenue-driven but it can be complemented by a business aspect meant to consistently update the material taught or shared.
For more information on how we from RP Agency can kickstart your course website undertaking, visit our website at rpagency.co.